PEOPLE
In an exclusive conversation with MuzwAa Magazine, Ali Topak, CEO of Bürotime, discusses the company’s design philosophy and commitment to sustainability, offering a glimpse into what comes next for the brand.
By Irene Joseph Chiramel
7 October 2024
Ali Topak, CEO of Bürotime, at INDEX Saudi Arabia 2024 | Image Courtesy of Kamr Studio Riyadh
The latest edition of INDEX Saudi Arabia 2024, the Middle East’s longest-running interior design event, recently took place at the Riyadh Front Exhibition & Conference Center. Showcasing over 500 exhibitors and more than 70 global brands from 40+ countries, the three-day design fair provided visitors with a rich array of experiences, ranging from cutting-edge design innovations to engaging, insightful discussions.
Bürotime, one of our strategic partners at AarHuss Global, was among the esteemed exhibitors at the fair. The leading Turkey-based office furniture design and manufacturing company in Turkey showcased its latest product ranges at the event.
Bürotime exhibited its wide range of office furniture, including the PUNTO Operational Office Chair, at INDEX Saudi Arabia 2024 | Image Courtesy of Kamr Studio Riyadh
In an exclusive interview with MuzwAa reporter Irene Joseph Chiramel, Bürotime CEO Ali Topak shared insights on the company’s journey, innovations, and future plans.
Irene Joseph Chiramel: Could you share some insights on the key aspects that make your products stand out in the market?
Ali Topak: We are collaborating with multiple talented architects, designers, and consultants, both nationally and internationally, to introduce our products to the market correctly. These collaborations inject fresh ideas and advancements into our design processes, benefiting our overall growth.
The Lead executive table series, winner of the Red Dot Award for Product Design 2022, reimagines the traditional desk to reflect the fluid and dynamic nature of contemporary work environments, fostering openness and dialogue | Image Courtesy of Kamr Studio Riyadh
IJC: Sustainability has become a major focus for many industries. Could you elaborate on the sustainability initiatives at Bürotime?
AT: Our main motto is to create sustainable business environments. With increasing environmental issues, topics concerning sustainability, carbon dioxide emissions, and recyclability have become even more critical. We emphasize the recyclability and circular economy of our products, considering each product's entire life cycle.
IJC: That sounds impressive. Are there any ongoing collaborations that you're particularly excited about?
AT: Yes, we are currently working on two key projects. One is in collaboration with TÜBİTAK, The Scientific and Technological Research Council of Türkiye, where we are working on recycling plastic materials. The other project involves European Union fronts, and we’re collaborating with universities in both Turkey and abroad, as well as with furniture market suppliers, to explore the use of recyclable and biological materials in furniture.
Ali Topak joins leading industry professionals for insightful conversations at INDEX Saudi Arabia 2024 | Image Courtesy of Kamr Studio Riyadh
lJC: Are there any new developments or innovations that we can look forward to in the near future?
AT: Absolutely. We're always working on new developments. In addition to our sustainability initiatives, we're working with various technological institutes and suppliers on innovative recycling solutions. We are committed to touching people’s lives through products that not only offer utility but also have a positive environmental impact.
IJC: With all these exciting projects and initiatives, what regions are you targeting for expansion?
AT: We are broadening our landscape outside of Turkey, focusing on the Middle East, Europe, Africa, and CIS countries. Saudi Arabia and the Gulf region are especially important to us, and we are working on expanding our market share and distribution channels there. In the long term, we are looking to expand into North America and the Asia Pacific.
Visitors exploring innovative workspace furniture designs at the Bürotime booth | Image Courtesy of Kamr Studio Riyadh
IJC: You’ve recently partnered with AarHuss Global. Can you tell us more about this partnership and what it means for your business?
AT: Yes, we recently signed a partnership agreement with AarHuss Global, which is a significant development for us. AarHuss Global is focused on solving problems for architects in the region, and we want to be a partner in offering furniture solutions. We deeply value this partnership and appreciate AarHuss's efforts in developing the market.
Ali Topak with Adel Bin Hasan Marhoum and Maher Mohammed from AarHuss Global at INDEX Saudi Arabia 2024 | Image Courtesy of Kamr Studio Riyadh
